Author Archive

Thor don’t need no help

Posted on: August 18th, 2015 by thisishel No Comments

Thor don't need no help

We team up with Blood, Sweat & Gears

Posted on: August 14th, 2015 by thisishel No Comments

Hel have just teamed up with Blood, Sweat & Gears who are raising money for Help for Heroes by attempting a gruelling cycle ride across South Africa. Ex-service men and women are among those who will be completing the ride. It’s all being organised by PWS so we’d also like to give a shout out to them.

You can help improve the lives of out injured service men and women just by donating a small amount, so head on over to and make a donation now.

Keep an eye out for more updates here or follow them on Twitter at @sweatandgears_


What is it with designers and type?

Posted on: June 17th, 2015 by thisishel No Comments

With letters in particular. I also know I’m not alone – there’s a particular breed of designer that just can’t get away from it, that doesn’t want to get away from it. It’s always there – lurking below the surface.

One reason I especially like letter forms is that their sheer variety. You can illustrate a lower case g in literally hundreds and thousands of ways, and everyone still knows what it is. Even if they don’t really know what it is. You can’t know. It’s a drawing of something that does not exist. It’s not a sound because it changes in context. It’s a letter. An abstraction of an aural reference. It is so pure it does not exist in the ‘real’ world and is one of the only things I can think of in this great cosmos that has been universally and completely created by mankind from beginning to end. Even an aeroplane is a construct of natural materials organised in such a way as to make them fly.  A letter will never exist in nature.


Perhaps this is the reason I started to pick them up. The discarded and the broken, removed from their destined places by time, weather and the inevitable progress of business and brand.

My first was a small red e, spotted through the gap in a security fence around an abandoned factory in Berwick-upon-Tweed. It was on the floor and the only one that had not broken when it met the ground. Over the fence I went. It seemed so simple as I grasped my prize. Only upon going back over the fence did I stumble; tearing open the palm of my hand on the jagged metal fence. My lovely wife was less than impressed when I returned back at our B&B, dripping blood and clutching my old, dirt encrusted, plastic e; a huge smile painted on my face.


Others have been easier. The nice gentlemen at Clothing World in Leeds passed me a couple of letters when changing their sign, even if they didn’t understand why I wanted them, and recently my wife has even started collecting them for me as well. She salvaged a few lovely giant, brush stroked letters from a swimming baths and was so excited she texted me the photos. It seems now everywhere I go I’m looking. Just in case I spot one more.

So will I grow old and die with a house/loft/shed full of old lettering? Probably. But I’ll happy.

Things that make you happy

Posted on: February 20th, 2015 by thisishel No Comments


Credit to Matt Wilson & STUDIOJQ

A different kind of inspiration

Posted on: December 20th, 2014 by thisishel No Comments

Strong wine, lovely beer, a public transport system that seems to utilise the ‘honesty box’ payment method and finally some amazing street art.


Graffiti, for the most part, is absolutely terrible. Pick a name and daub it all over town like a badge of honour. Look. I can write my name. A walk down the Danube in central Vienna shows you what you could have had. Interesting, different and carrying a strong illustrative quality. The people who created these works are most definitely artists – no matter what your own personal view on illegal street painting is.

So my advice – if you find yourself with an odd half hour in the Austrian capital, take a walk down the river and see if you spot anything you like. I would be very surprised if you didn’t.


Footnote from the same trip. The East Side Gallery in Berlin (which is actually the remnants of the Berlin wall) is also pretty damn excellent.

Images of a goddess

Posted on: October 19th, 2014 by thisishel No Comments

In fact, she’s got quite a bad reputation. We’ve collated a few of the versions of her we like the most, for no other reason than we think everyone should have the full picture.


Appearing in the Thor comics. She’s not very nice in these really I’m afraid.


‘Lokis Monsters’ by Audrey Koch.

Meatshop Tattoo

In an amazing tattoo by Meatshop.

Born Loka

And we’ll end on this beautiful, if dark, depiction of our lovely lady. This featured on an album cover by the icelandic band Skálmöld but unfortunately we have no idea who the artist is. If you know give a shout so we can credit the artist.

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